Vinted description template: the title, description and hashtags that sell

A good photo stops the scroll; it's the Vinted description that turns "nice" into "I'll buy it". Title, description, hashtags: three blocks many sellers fill in on the fly, when they answer exactly the questions a buyer asks before paying. Here's a simple template to copy, and the mistakes that send buyers away.

The title: the words buyers type

A title isn't a slogan. It mirrors what a buyer types in the search bar: item type + brand + colour + size + one distinctive detail. "Washed blue denim jacket, size M, corduroy collar" says it all in one line; "Gorgeous jacket, love it" says nothing and matches no search. Keep the adjectives for the description, and fill in the form fields too (brand, size, condition, colour): that's what buyers filter by.

The Vinted description, in short bullet points

On a phone, a wall of text doesn't get read. Use short bullets, always in the same order:

• Condition, honestly: "very good condition", but also the flaw if there is one, and where it is. Show it in a photo.
• Fabric, read from the composition label: it's often what wins over a hesitant buyer.
• Flat measurements: length, armpit to armpit, waist for bottoms. Sizes vary from brand to brand; a measurement doesn't lie.
• Fit: straight, slim, oversized, runs small or large.

There's no need to explain why you're selling: buyers want information about the item, not a story.

Hashtags: relevant rather than numerous

Hashtags complement the title with words a buyer might also type: style (vintage, workwear, boho), season, cut, fabric. They only make sense if they describe the item. A list of unrelated brands or trendy words stuck on a basic jumper attracts disappointed visitors — and looks like padding. To find the right words for each type of item, our sister app FriShot has a page dedicated to Vinted hashtags.

The template to copy

The 5 common mistakes

1. A vague title ("clothes bundle", "cute top"): no search lands on it.
2. An empty description: the buyer asks by message… or moves on to the next listing.
3. "See photos": photos show, but they don't measure and don't give the fabric.
4. Overstated condition: "like new" on a bobbled jumper ends in a complaint.
5. Unrelated keywords: brands or styles the item doesn't have.

An honest description prevents disputes

Most returns come from a gap between the listing and the parcel: a size that doesn't fit as expected, an unmentioned stain, a different fabric. A measurement and a flaw written in black and white protect you: the buyer bought knowing the facts. For the rest, our seller's guide to Vinted disputes explains what to do if a buyer complains, and our tips on photos that sell complete this template.

In bulk: when you have 30 listings to write

The template is easy for one item. Over thirty, fatigue sets in and descriptions get shorter. Two habits help: always write in the same order (save the template above in a note), and measure every item of a session in one go before writing. To go faster, FriShot writes the title, Vinted description, hashtags and a suggested price from 3 photos; on a computer, its extension fills in the Vinted form and saves the draft, and you always click "Sell" yourself. Read every listing back: only you have the item in hand.

Once the listing is live, what's left is knowing what actually sells, at what price and with what margin. That's Fripilot's job: it tracks your Vinted stock, sales and margins from your shop, read-only. Free 30-day trial, no card required.